repair. hydrate. style.
AWAPUHI wild ginger
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wild & wonderful
For centuries, native Hawaiians have used the fragrant juice of awapuhi ginger to moisturise skin and hair. Packed with 19 amino acids hair needs to look and feel its best, the awapuhi plant provides natural nourishment for dry and damaged strands.
the Awapuhi farm
Regenerative Roots
All of the awapuhi used in our products is still grown and harvested on the John Paul Mitchell Systems® Awapuhi Farm. The same family has lovingly cared for the grounds for over 40 years. Each awapuhi ginger plant is carefully grown and harvested using solar power, rain water and time-honored practices. The roots are washed by hand, then dried in a solar rehydration shed and ground into a concentrated powder that is added to our products.
A portion of each root is also replanted for the following year’s harvest, creating a regenerative cycle. The roots remain dormant in the earth until early summer, when they begin to grow into the next generation of awapuhi ginger.
Same Formulas, New Look
The formulas you love have a new look featuring at least 25% PCR* (post-consumer recycled) packaging. Purposefully imperfect, each bottle or tube is unique and may vary slightly in color due to the nature of
recycled content. Join us in celebrating this uniqueness as we all do our part to help the planet.
*Excludes pumps, caps and closures.
A little piece of paradise
In 1983, our co-founders established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favorite Awapuhi Shampoo™.
the vision
Our co-founder and renowned hairdresser Paul Mitchell was introduced to Hawaiian awapuhi ginger in the early 1980s. After learning that the gel from the awapuhi flower lathers, he became captivated by the natural benefits of the remarkable plant. This inspired a vision that Paul shared with his business partner, John Paul DeJoria, and our chemist.
The rest is history.
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