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Our Story, Your Why

Paul Mitchell® remains steadfast in its commitment to the professional hairdresser, reinforced by a longstanding trust spanning over three decades. As a privately owned, independent company, our dedication extends through generations. With a deep-rooted heritage of philanthropy and environmental stewardship, sustainability is a cornerstone of our founders’ vision. Discover how Paul Mitchell continues to champion and support every hairdresser who embraces our products.

View video ➜ Our Story, Your Why

A Conversation with our Co-Founder

Listen in on a beautiful conversation between JPMS Co - Founder, John Paul DeJoria and his daughter and company CEO, Michaeline DeJoria and tap into some great knowledge around our story and experience as a successful entrepreneur.

View video ➜ A Conversation with our Co-Founder

Hairdressing is at our Heart

Learn from our John Paul Mitchell Systems President and Hairdresser, Jason Yates as he shares our commitment to the professional beauty industry and why hairdressers around the globe are at the core of what we do.

View video ➜ Hairdressing is at our Heart

Our People, Our Culture

Our people are the heart and soul of John Paul Mitchell Systems. CEO, Michaeline DeJoria shares the story of an independent and family-owned company, our unwavering commitment to the success of our community of professionals remains the driving force behind everything that we do.  

View video ➜ Our People, Our Culture

Regenerative Roots

Sustainability has always been a priority for our founders. Today, we are committed to making out company operations cleaner and greener to preserve the beauty of the world around us in several ways.

View video ➜ Regenerative Roots

Research & Development

R&D plays a crucial role in collaborating with all departments to ensure smooth operations and provide support for products throughout their lifecycle, not just for developing new products and researching innovations.

View video ➜ Research & Development

A Little Piece of Paradise – The Awapuhi FArm

After discovering awapuhi ginger, our co-founders became captivated by the natural benefits of the remarkable plant. In 1983, they established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favourite, Awapuhi Shampoo.

View video ➜ A Little Piece of Paradise – The Awapuhi FArm