Our Story, Your Why
Paul Mitchell® remains steadfast in its commitment to the professional hairdresser, reinforced by a longstanding trust spanning over three decades. As a privately owned, independent company, our dedication extends through generations. With a deep-rooted heritage of philanthropy and environmental stewardship, sustainability is a cornerstone of our founders’ vision. Discover how Paul Mitchell continues to champion and support every hairdresser who embraces our products.
A Conversation with our Co-Founder
Listen in on a beautiful conversation between JPMS Co - Founder, John Paul DeJoria and his daughter and company CEO, Michaeline DeJoria and tap into some great knowledge around our story and experience as a successful entrepreneur.
Hairdressing is at our Heart
Learn from our John Paul Mitchell Systems President and Hairdresser, Jason Yates as he shares our commitment to the professional beauty industry and why hairdressers around the globe are at the core of what we do.
Our People, Our Culture
Our people are the heart and soul of John Paul Mitchell Systems. CEO, Michaeline DeJoria shares the story of an independent and family-owned company, our unwavering commitment to the success of our community of professionals remains the driving force behind everything that we do.
Regenerative Roots
Sustainability has always been a priority for our founders. Today, we are committed to making out company operations cleaner and greener to preserve the beauty of the world around us in several ways.
Research & Development
R&D plays a crucial role in collaborating with all departments to ensure smooth operations and provide support for products throughout their lifecycle, not just for developing new products and researching innovations.
A Little Piece of Paradise – The Awapuhi FArm
After discovering awapuhi ginger, our co-founders became captivated by the natural benefits of the remarkable plant. In 1983, they established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favourite, Awapuhi Shampoo.