• Achieves fast, controlled lift up to 7 levels with a creamy texture that stays put.
• Wheat peptides and creatine amino acid help to protect the bonds during processing, improve the surface of bleached hair and reduce breakage.

• Exclusive balanced bleach technology lifts up to 7 levels quickly and gently.
• Mixes to a creamy consistency that resists swelling.
• Features potato starch and zero fragrance for a pleasant colouring experience.

• Achieves up to 9 levels of lift.
• De-dusted formula mixes quickly into a smooth consistency and easily glides onto hair. This ideal, stay-put texture adheres to foils for a non-slip application.
• Plant-powered technology retains moisture and won’t dry out.
• Clear lift technology minimises yellow tones for a clean, bright blonde.

• Gentle formula achieves up to 7 levels of lift.

• Infused with shea, this cream formula helps to soften and condition.

• Ideal for any lightening technique, on or off scalp.

• Rice flour and kaolin clay help form an instant shell during processing that won’t dry out, flake or transfer.
• Ideal for all freehand application techniques, including balayage and organic foil-free highlights.

• White, de-dusted powder lightener with natural conditioning oils that lifts up to 7 levels quickly.
• A versatile lightener for a gentle, even lift with control, making it ideal for any lightening technique, and a pleasant fragrance for a soothing experience.
• Ideal for on-scalp double process blonding, off-scalp foil highlighting, colour correction or any creative lightening technique.

STEP 1

• Turns any lightener or permanent color service into a bond-building treatment.
• Forms a consistent protective barrier from root to tip to restore strength and resilience to fragile hair.
• Reduces exposure during lightening and permanent hair colour services without altering the formula.

STEP 2

• Restores lipids within the hair to strengthen and replenish strands.
• Smooths and seals the cuticle, leaving hair soft with luxurious condition and slip.

Blonde highlights are one of the most-requested salon services. Try using The Demi to tone and refine highlights with beautiful formulas from golden-cognac blonde, to lavender, to burnt umber.

The Demi is a liquid-gel, demi-permanent hair colur that delivers incredibly rich results with exceptional shine. With gentle conditioning and no ammonia, our versatile formula sets the standard for precise performance and quick colour services.

The portfolio includes The Demi standard collection, plus Flash Toners, level 10s, and Muted Metallics to meet every need.