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Tackle grey in only 10 minutes with Paul Mitchell the color 10 and deliver up to 100% coverage. Formulated with natural beeswax base and the lowest amount of ammonia, this permanent hair colour provides shiny, natural-looking results.  

SHOP THE RANGE ➜

Features + Benefits

Express Touch-Up Service Opportunities
Offer express services for added convenience and additional salon revenue to guests levels 3-7 with 40-60% grey.

Optimised Delivery System
Including a gentle Oleic Acid surfactant to optimise viscosity, expedite application and dye deposition.

Calibrated Lowest Ammonia
Formulated with the lowest amount of ammonia required for the slight lift and rapid dye development with less structural damage and providing smoother, healthier-looking hair.

Intermixable Shades
Fully intermixable shades for more versatility and customisable guest offerings. Not intermixable with any Paul Mitchell the color shades.

Designed For Easy Pairing
Delivers healthy-looking and conditioned hair with outstanding shine and manageability.

Sustainable Beeswax Base
Creative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and colour corrections.

Chromaluxe Technology and Advanced Oxidative Dyes
Unique conditioning system delivers increased shine and condition while advanced oxidative dyes provide long-lasting colour that fades on tone.

What Can 10 Minutes Bring to Your Chair?

Time is a valuable resource in the salon. Reclaim your time with express colour services! While Paul Mitchell® the color 10 is not intended to replace all traditional permanent colour retouches, its simplicity and efficiency make it a must-have for guests with levels 3-7 and 40-60% grey.

Last-Minute Guests

Ideal for those who need a gray coverage service on short notice.

Short-Haired Guests

Offer a quick add-on service for grey guests, especially those with short hair.

Fast Regrowth

An ideal solution for guests who see two or three-week growth.

Be A Hero To Your Busy Guest

Squeeze in the guests who forgot to book their colour service.

Lunchtime Colour

Fill mid-day service appointments and provide a quick root refresh during a client's lunch break.

At-Home Colour Users

Convert your at-home colour guest and show them how quick and easy salon colour can be.

Tackle Grey in 10 Minutes

These shades can be used as a stand-alone colour or can be intermixed for customised looks, ideal for guests level 3-7 with 40%-60% percentage of grey and those who want express 10-minute colour services. Formulated with a brown-to-tan background colour, enjoy 8 new shades in 3 prominent colour families.

Paul Mitchell The Color 10 Product Knowledge

See more clients in your day! Paul Mitchell® the color 10 is formulated with the lowest amount of ammonia required to provide slight lift and up to 100% grey coverage with a fast 10-minute processing time. 

In this course you will learn: 

  • Book More Appointments: Learn strategies to maximise your scheduling efficiency. 
  • Turn Extra Minutes into Added Revenue: Find out how to optimize your time for profit. 
  • Tackle Grey in Ten Minutes: Master quick techniques to address grey hair effectively. 
  • Usage Guidelines: Understand the best practices for using the products. 
Start your education journey ➜

Additional Support

Brush up on product knowledge, plus all the resources you need for successful colour services.

Paper Chart
Download
Pairing with Paul Mitchell the color 
Download
Pairing with Color XG 
Download
Frequently Asked Questions
Download

The 2-Step Colour Prep

Use the Paul Mitchell Professional Pre-Service Prep before each colour service and see the difference a clean canvas can make.

Paul Mitchell e-learning academy

Understanding the constant hustle of a hair care professional, we recognize your commitment to continuous growth. That's why Paul Mitchell brings you a fresh eLearning initiative, ensuring your online education is as vibrant and captivating as ever! Both salon proprietors and stylists will revel in our premium virtual lessons and online modules. Crafted with the unique needs of hair care experts in mind, witness your knowledge soar with this exquisitely designed program.​

Register to gain access

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