Colour without commitment! This gel-like hair colour conditions while it colours,
offering incredibly rich demi-permanent results with exceptional shine.
Features + Benefits
No-Ammonia, No-MEA, No-Lift Formula
Won't lighten the hair's natural pigment.
Natural pH
Gentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.
Mix of Direct and Oxidative Dyes
Create a longer-lasting hair colour that lasts up to 4-6 weeks.
Soy Protein
Smoothes the cuticle to make hair feel softer and better hydrated.
Plant-Based Lipids and Oleic Acid
Condition, nourish and soften the hair for a silky feel and styling control.
Fast 5-20 Minute Processing
Creative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and color corrections.
SPICE UP YOUR LIFE
Get into the season of everything spice with a sumptuous selection of Ginger Spice shades. Three tones will add a spicy twist to pre-treated blonde and copper shades, ranging from delicious hues of golden butterscotch and warm ginger to swirls of peach and papaya.
Meet the new Gold beige family
The Demi Gold beige family is balanced with a tan background colour and a touch of soft beige. Never too warm, bright or unnatural, 9Gb and 7Gb are excellent for refreshing faded single-process blondes and toning highlights of all levels. These formulate beautifully with copper, red and orange-red shades, or brunette hues created with the N or NB families to soften tonality without darkening.
Expanding the Natural Copper Family
The Natural Copper family is formulated with a brown-to-tan background and a copper tone. The new 10NC shade combines the lightest tan shade and copper to create a balanced, nearly papaya or pale orange Sherbert tone that is beautifully soft. It delivers a warm hint to the lightest colour-treated or highlighted blonde tones.
There's a Reason Why The Demi is Our Fastest Growing Colour Brand
Why You'll Love The Demi:
- Grow your color business by introducing colour without commitment.
- Offers options for every need, with 65+ shades including standard shades, Flash Toners, Muted Metallics and Clear.
- Ideal for toning, refining and refreshing colour.
- Great for blending away minimal grey without lightening the hair's natural pigment.
- Gentle and conditioning formula that's ammonia and MEA-free, low-alcohol and 100% vegan.
- Easy-to-formulate, intermixable shades can be opaque or translucent.
- Offers incredible shine and vibrancy, for a great guest experience with gorgeous, noticeable end-results.
- Speedy processing allows you to see more potential guests per day.
Mix The Demi shades in equal parts (1:1 ratio) with Paul Mitchell® Processing Liquid.
1:1
The Demi will discreetly blend grey. Use these tips for optimal grey blending:
- Select shades that are level 6 or darker.
- Formulate one level darker than your desired result.
- For more natural results, use one of these brown-based shades (N, NB, BV, G, GB or RB) alone or in a customised mixture.
- When formulating The Demi, consider texture, natural level and percentage of grey.
- The darker, coarser and/or greyer the hair, the less blending you will achieve.
Up to 25% grey
- N, NB, BV, G, GB or RB: 15g/ml
+ other The Demi shade: 45g/ml
25-50% grey
- N, NB, BV, G, GB or RB: 30g/ml
+ other The Demi shade: 30g/ml
Intermixing shades to create levels outside of the shades offered will
provide stylists with the most predictability and creativity.
For example
To achieve a 7A (7/1), mix:
1: 9A + 2: 6A with equal parts Paul Mitchell Processing Liquid
Top Coat or First-Time Application
- Divide dry hair into four segments.
- Take fine ¼-inch sections and apply The Demi formula from base to ends. Work through all 4 segments in the same way.
Process for up to 20 minutes. - Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
Root Retouch Using The Demi
- Divide dry hair into four segments.
- Take fine ¼-inch sections and retouch all of the regrowth. If the midlengths and ends need a refresh, pull the colour through as needed for up to 20 minutes.
- Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
Refresh
(During a Permanent Color Retouch)
- Divide dry hair into four segments.
- Apply permanent colour formula to the regrowth.
Take fine, ¼-inch sections and complete all 4 segments. Set a timer based on permanent colour directions. - With about 20 minutes remaining, take ½-inch sections and apply The Demi formula to the midlengths and ends. Process
for remaining time. (Consider porosity of midlengths and ends; adjust
timing accordingly.) - Rinse the retouch colour first before rinsing the midlengths and ends. Then shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
Tone + Refine
(Pre-lightened)
- Divide towel-dried hair into four segments.
- Take fine, ¼-inch sections and apply The Demi formula to the base area first, then onto the midlengths and ends. If the hair is porous, add an equal amount of The Demi Clear + Paul Mitchell® Processing Liquid to your remaining mixture before pulling it through. Process up to 20 minutes.
- Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
Grey Blending
- For an initial application, follow the steps for Top Coat or First-Time Application.
- For retouching grey hair, follow the steps for Root Retouch Using The Demi.
- Use Clear in a 1:1 ratio with Paul Mitchell® Processing Liquid to add shine without lift.
- Add Clear to any The Demi formula for less depth and more translucency.
- Add Clear to a toning formula for softer, paler results.
- When working with porous hair, add Clear to the formula to help avoid over-deposit.
- Customise your formula by adding any percentage of Clear.
Clear adds brilliant shine when used alone or creates increasingly transluscent results, depending on how much you intermix with other shades.
It is recommended to perform an allergy test prior to a colour service. especially for sensitive guests. Just like certain foods and materials, hair colour products can cause allergic reactions in some people. Conduct the following test 48 hours before application.
Allergy Test Steps
Conduct the following test 48 hours before application.
- Cleanse an area the size of a nickel behind the ear, touching the hairline. Pat dry.
- Apply the actual colour mixture you intend to use, including developer to the test area.
- Let process for the intended processing time, rinse and pat dry.
- Do not wash or rinse area for 48 hours. If no reaction has occurred, proceed with process. Do not use hair colour if the guest has experienced any signs of irritation.
Paul Mitchell The Demi Product Knowledge
Demi-permanent hair colour that conditions while it colours, The Demi delivers incredibly rich results with exceptional shine. Gentle conditioning and no ammonia, our versatile formula sets the standard for precise performance and quick colour service.
In this course you will learn:
- This lesson will cover the topic of Demi Permanent Hair Colour and describe the features & benefits of The Demi and what value they have for each guest.
- Focuses on Formulation and Mixing techniques and utilise The Demi to create desired colour results on any hair type by selecting the proper formula(s) based on your consultation and guest needs.
Tip Cards
Get inspired by innovative formulas and product recommendations for your best colour yet.
Additional Support
Brush up on product knowledge, plus all the resources you need for successful color services.
The 2-Step Colour Prep
Use the Paul Mitchell Professional Pre-Service Prep before each colour service and see the difference a clean canvas can make.
Paul Mitchell e-learning academy
Understanding the constant hustle of a hair care professional, we recognize your commitment to continuous growth. That's why Paul Mitchell brings you a fresh eLearning initiative, ensuring your online education is as vibrant and captivating as ever! Both salon proprietors and stylists will revel in our premium virtual lessons and online modules. Crafted with the unique needs of hair care experts in mind, witness your knowledge soar with this exquisitely designed program.
